Process

Fahkwang is the main font and Kanit is the font of the slogan.

I wanted the typefaces to be fun but also for the typeface to have luxury under tone to make the product look more fancy.

Color Palette

I wanted to use only one accent color that was vibrant to not make the logotype seem overwhelming for the audience.

The wordmark in the Fahkwang font without the yellow. This is also what the wordmark would look like in black and white.

I wanted to show the audience that the typeface is still usable for products that are enabled to use colors other then black and white.

This is the colormark and monomark.

The overall logotype of SupaCool along with the slogan.

I wanted the logo to include a backpack to inform the audience that SupaCool is only a backpack brand and doesn’t make other times of products. I wanted the word Cool to be in a different color to convey a form of individuality when compared to other backpack brands. I also want the words in the slogan to start with the letter S to make the slogan flow smoother together and to be easier for the audience to remember.